In the world of social media, a lot of businesses discount the need for a professional website for their brand. This is something that we will be elaborating on today. In our own experiences as consultants and business owners, many of us were able to reap the benefits of a professional website.
Here are a few reasons why you should have one, if you don’t already:
Building a website takes time, effort, and money. The design, looking for a server to host it, coming up with articles and even photos is not something that anyone who does not have anything at stake would do. Business owners need to establish their credibility and a dedicated website is a good way to go about it.
Anyone can make a social media account. It’s not like they require you to submit proof of identity in order to create a public page. A dedicated website is a great way to make sure that you give your brand that extra layer of credibility especially if you have yet to establish a brick and mortar location.
While the same can be said for social media, they will still need to know your name or your business’s name in order to pop up in search engines. Having a dedicated website with important keywords that are relevant to your business is a better way of showing up when people look through Google or their preferred search engine.
A dedicated website also provides access to a wider audience. You’re not restricted to those who are part of a particular social media platform.
Representation of Services or Products
We like to think of social media presence as calling cards. What will really convince them that your business is worth patronizing is your business website. Any smart entrepreneur will know that representation is important.
A dedicated website is a good place to showcase what you have. If you have any testimonials or updates that you would like to share, your website is your own slice of the internet that you can make full use of.
As You Can See
Even if you have a strong social media presence (across several platforms), it is still important to have a professional website to represent your brand. Interested parties will try to obtain more information about you through your online presence. This is where social media can lack. If you really want to showcase what your brand or service is, a professional website is where you go.
As of right now, do you have a professional website that represents your business to its best potential?